Why did we hire a gang of unicyclists to ride around downtown Denver?

We promote our agency like we promote our brand clients. With buzzy, viral moments captured on social to drive awareness.

Without paying thousands of dollars to sponsor the popular Newtopia Now expo held every year in Denver, our Oddvertising Campaign Lab concocted up our own guerrilla marketing outside the convention doors.

We hired 12 unicyclists to ride around the front of the convention center during peak pedestrian traffic hours. Expo attendees took photos of the unicyclists, scanned our website QR code on their shirts and posted content tagging the agency.

THE RESULTS:

• Stunt seen by hundreds of brand founders + execs IRL

• 104% increase in traffic to our agency website during the event

• 4 net new agency projects secured